A carefully crafted email promoting campaign can build a large and loyal customer base. The trick is to know what your customers want and how to deliver it. This article was designed to help you create an e-mail marketing campaign that will be effective for your business and will be pleasing to your customer.
To get people to opt-in and give permission for you to send marketing via email messages to them, offer an incentive. Offer a discount or a coupon on one of your products or services. Include a whitepaper or newsletter about your niche or market. Give your prospect something in return for access to their inbox.
Keep your branding consistent at all times. Be consistent in your emails, using the same colors, and always including the company logo. The font used in your emails must be easy to read. People will begin to recognize the emails that you send and look for them. A recognizable brand is an important marketing factor, especially with e-mail marketing.
While online promotion is essential, don’t overlook the opportunity to promote your mailing list offline. To build both new subscribers and potential clients, look for any opportunity possible to get the word out. Some great opportunities to build your business can be found at networking events, trade shows, conferences and local gatherings.
Find out who your competitors are and sign up to their emails. You will be able to see what content, they are sending to their subscribers and figure out what aspects to use and which to stay away from. Just be sure not to steal their content, as this could constitute plagiarism.
It is very common for people to view the Internet with cell phones instead of using a full sized computer. Since this is the case, you should make it so that the width of any email you send out is easily viewable by mobile phone. You should also make sure to do the same to your landing page.
Avoid using exclamation marks as crutches in your emails. If you want to express a sense of urgency or importance, use the structure of your sentence and the words you choose to to make that impact. Overusing this form of punctuation can turn potential customers off and make your message seem insincere.
It is important that your friendly form line is one that your subscribers will recognize. For example, do not have the CEO of your company sending the emails. The reader may not know who it is from and just delete the email. In the subject line, put your business’s name.
Offer special deals for customers who subscribe to your mailing list. These customers are more likely to give you their business if you provide them with a solid enough reason to do so. Consider options such as, free shipping for larger orders of fifty dollars or more.
To improve your email reading rates, offer subscribers the option of seeing your newsletters in either plain text or HTML. Too many companies send their emails out in only one format, discouraging their less tech-savvy readers or alternately disappointing readers that expect a more dynamic presentation. Offering every newsletter in both formats makes it more accessible.
Now that you can see the potential of marketing via email, take the time to create a campaign that your customers will appreciate. Think about what you would like to see as a consumer and then appeal to that. You’ll amaze yourself at your results and how quickly you have them.